Brand Identity, Design System
Fine Art
The new era of Palm Springs Art Museum and design fundamentals inspired the intention and messaging behind these concepts.
We wanted the brand identity to reflect the exciting direction the museum is heading in. This exciting change is appealing to a new demographic with the guidance of their new executive director/CEO, Adam Lerner. We're excited for what's to come!
Our first step in the process is the image version of word vomit. We gathered any and everything that excited and inspired us for this project (there was a lot!)
Once we had our fat mood board completed we began the process of refining our initial concepts to see what we wanted to move forward with.
In order to keep it bold, we went for the condensed and bold Bebas Kai font as the primary header. For contrast, we used the simple sans-serif font, Roboto Mono, as both the secondary header and body copy.
We chose complimentary colors that were, bold and exciting to reflect the museum's updated brand.
Each shape used in the pattern represents a particular event of the Program. We assigned a symbol to each program category, creative a cohesive, easily identifiable system.
In order to effectively blend both the shapes and imagery, we used two stylistic approaches. The first uses the shapes as masks on the images; this would be best for areas where the Designer is able to make more abstract and artistic approaches. The second would be the image itself with its corresponding shape filled behind it while the outline of the shape overlaps the image.
We’ve improved the cover page for the program itself by making the shapes larger and using the shapes to mask the different program images.
We‘ve stylized and implemented content into the website based off of the existing framework.
Our e-blast design shows how we use the pattern shapes to communicate about the respective events, ensuring brand and design consistency across the email channel.
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