CLIENT

Palm Springs Art Museum - Public Programming

HOW WE HELPED

Brand Identity, Design System

INDUSTRY

Fine Art

BRIEF

The new era of Palm Springs Art Museum and design fundamentals inspired the intention and messaging behind these concepts.

With new things on the horizon for the museum, we wanted the Public Programming to reflect their exciting new direction. The exhilarating change is appealing to a new demographic with the guidance of their new executive director/CEO, Adam Lerner.

Together we've introduced new shapes and bold colors, ensuring our audiences-new and old-that the Palm Springs Art Museum is on the rise. We're absolutely excited for what's to come.

THE PROCESS

Mood board: a fat mood

Our first step in the process is the image version of word vomit. We gathered any and everything that excited and inspired us for this project (there was a lot!)

BRANDING

Take a step back

Once we had our fat mood board completed we began the process of refining our initial concepts to see what we wanted to move forward with.

BRANDING

Choosing type

In order to keep it bold, we went for the condensed and bold Bebas Kai font as the primary header. For contrast, we used the simple sans-serif font, Roboto Mono, as both the secondary header and body copy.

BRANDING

Different colors

We chose complimentary colors that were, bold and exciting to reflect the museum's updated brand.

BRANDING

Icon system

Each shape used in the pattern represents a particular event of the Program. We assigned a symbol to each program category, creative a cohesive, easily identifiable system.

Photo Treatment

We effectively blended 
both shape and imagery

In order to effectively blend both the shapes and imagery, we used two stylistic approaches. The first uses the shapes as masks on the images; this would be best for areas where the Designer is able to make more abstract and artistic approaches. The second would be the image itself with its corresponding shape filled behind it while the outline of the shape overlaps the image.

Programming

In print

We’ve improved the cover page for the program itself by making the shapes larger and using the shapes to mask the different program images.

WEB DEVELOPMENT

Going Online

We‘ve stylized and implemented content into the website based off of the existing framework.

e-blast

In you inbox

Our e-blast design shows how we use the pattern shapes to communicate about the respective events, ensuring brand and design consistency across the email channel.

CLIENT TESTIMONIAL
THEY ALWAYS COME UP WITH CREATIVE SOLUTIONS TO OUR PARTICULAR NEEDS
...that look stylish and greatly enhance our brand. Konsist created collateral and provided other support for PSAM that have touched on all areas of our organization: membership, events, website, etc.
Scott Slaven
Director of Marketing and Design,
Palm Springs Art Museum